Social
One network. Every account.
kroozin.com is the website. Facebook and Instagram have one account per line of business, and TikTok has one. Google and Bing list each door. A new stop adds a place page and one post. It does not add a brand.
- InstagramKeep1 account per Facebook PageOne business account for each Kroozin Facebook Page. Not one per store.
- TikTokMerge1 accountOne account. Series: Open, Counter, Wash, Plus.
- FacebookKeep6 pagesSix Pages. One for each line of business. The website on every Page is kroozin.com.
- YouTubeMerge1 channelOne channel, if Kroozin uses YouTube. Same parent rule.
- XMerge1 accountOne account, if Kroozin uses X. Same parent rule.
- Google Business ProfileKeepOne profile per doorOne profile per customer door. Not one profile per product.
- Google SearchMerge1 siteOne domain. kroozin.com is the website.
- Bing PlacesKeepOne listing per doorA mirror of each Google profile.
- YahooRetire0No separate property.
One calendar
Open
A new door. One post, one set of map photos, one place page. Then stop.
Daily
Fuel, coffee, wash, or food from a real counter.
Plus
Only an offer a cashier at that door can honor that day.
Proof
Build progress and hours. Useful to a neighbor.
When a stop opens
- 01A place page on kroozin.com. Street, phone, and hours stay off it until they are verified.
- 02LocalBusiness schema only after the address, phone, and Google place ID match.
- 03One Google Business Profile for that door.
- 04One Bing Places listing copied from that profile.
- 05A sitemap line, written from the location record.
- 06One launch post on the matching Instagram and Facebook account, and on TikTok.
- 07Kroozin Plus only if that door can honor the offer.
Leave these unmade
- A new domain
- A Facebook Page for a single stop
- A Google profile for each product inside one store
- A Yahoo listing
- A second rewards program
- A data-center post on the store accounts
Store ads and Plus share one consumer ad account. A data-center campaign, if Kroozin ever runs one, stays in its own campaign and does not retarget store visitors. The profile link on every ad is a page on kroozin.com.
Questions
- Does each Kroozin stop get its own Instagram?
- No. Each line of business has one account: @kroozinhq for Kroozin, plus one each for Stores, Truck Stop, and Washateria. A new stop gets a place page on kroozin.com, one launch post, and a location tag.
- What gets created when a stop opens?
- A place page on kroozin.com, one Google Business Profile, and one Bing Places copy. Facebook already has the six line-of-business Pages. The new stop is added to the matching Page. It does not get its own.
- Where do Google and Bing point?
- Each verified door points at its own page on kroozin.com. The name, street, phone, and hours on the profile match that page.
- Where does Yahoo fit?
- It does not get a Kroozin property. Yahoo local results come from Bing, so the Bing Places listing is the Yahoo listing.
- Is Kroozin Plus a separate brand online?
- No. Plus is the membership. It has one page on kroozin.com and a highlight on the parent accounts. It does not get its own website or its own social brand.